Norway

Threat to Telia after hijab advertising

Telia’s head office in Oslo has received a threat following an advertisement showing a woman throwing the hijab. Telia has experienced a complaint storm after the commercial film.

– At 11.11 we received a message via the head office in Telia. There is one case we are investigating now. It’s about a threat, says operations manager Gjermund Stokkli to Dagbladet .

The police do not believe the threat is real, but have put down an assessment group to assess the threat and investigate the case. The police were present at Telia’s offices on Tuesday.

Telia has received many complaints after last week they released a new commercial on social media. The advertising film shows, among other things, a woman who takes off the hijab, and at the same time encourages to be safe, free and herself. Both customers and others, and especially Muslim, respond to the message they think Telia sent out, according to Nettavisen .

– We can confirm that the threat is directly linked to the campaign, says Kristian Fredheim, Communications Manager in Telia, to Nettavisen.

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